Designer by curiosity. Researcher by instinct.

I enjoy getting close to how people actually behave: where products become confusing, where expectations break down and where a small design decision can make an experience dramatically easier to understand.

I have a background in veterinary medicine, service and logistics, and found my way into UX through an interest in psychology: how people think, feel and behave. Design shouldn't just work in theory, it should feel reasonable and understandable to the people who actually use it. I see AI as a powerful tool rather than a threat, used well it streamlines parts of the design process, but the better it gets, the more the human ability to understand context, empathy and real needs matters.

Outside of work I play padel and golf, go skiing whenever I get the chance and like getting out into nature. I find it hard to switch off my competitive streak: I like to compete, and I like winning even more, whether it's on the padel court or the golf course. For the record, I also hold 30 university credits in afterwork.